The 1997 WWDC Q&A, Uncut
The session where Jobs returned to Apple and took audience questions for over an hour — the exchanges that are widely quoted, what the full transcript context changes, and the lines that have since been stripped of their occasion.
The Return
Think Different — Who Wrote It
The 1997 campaign: TBWA\Chiat\Day, Lee Clow, Rob Siltanen and Ken Segall's respective accounts of the copy, Richard Dreyfuss's voiceover, and Jobs's own recording that was never broadcast.
The Return
Bondi Blue, and the Desk with Someone at It
The iMac G3 (1998) — Jonathan Ive's design brief, the colour decision, and what Jobs said about the consumer market in the Fortune interview that year.
The Return
Where 'Stay Hungry, Stay Foolish' Came From
Jobs credited the phrase to the back cover of the final issue of the Whole Earth Catalog — what the Catalog was, what Stewart Brand printed, and the distance between Brand's meaning and the way the line now circulates.
The Return
The Stanford Address, 2005
The 12 June 2005 Stanford commencement address as an occasion and an artefact: who invited him, how long it ran, the three-part structure it is remembered for, the Reed College calligraphy class it names, and the Whole Earth Catalog back cover that supplied its closing four words.
The Return