Jef Raskin Started It
The Macintosh project before Jobs took it over — Raskin's 1979 vision document, his design principles, and the friction between his concept and what the machine became.
The Mac
Ridley Scott, One Brief, One Take
The making of the 1984 Super Bowl spot — the TBWA\Chiat\Day brief, Lee Clow's role, Scott's direction, and the Apple board's initial vote to pull it.
The Mac
Susan Kare Drew the Face
Susan Kare's icon work for the original Macintosh — the Happy Mac, the Chicago typeface, the Finder icons — and what those design decisions said about the machine's intended audience.
The Mac
What He Said at the Flint Center
The January 24, 1984 Macintosh introduction at De Anza's Flint Center — the exact text of Jobs's remarks, the order of the demonstration, and the moment the machine introduced itself.
The Mac
Andy Hertzfeld and folklore.org
What the folklore.org archive is, who Hertzfeld is, and why his contemporaneous accounts are a primary source for Mac-era Jobs quotations.
The Mac