Crazy One’s Quote

Steve Jobs at Apple, 1976–2011: what he said, the occasion he said it on, and the machine that was on the table.

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The 1985 board vote, the NeXT years, Pixar's unlikely survival, and the words from a decade nobody photographs.

An older man in a blazer gestures with his hand while seated during an interview

Sculley and the Pepsi Question

The documented version of the 'Do you want to sell sugared water?' line — what Sculley says he was told, what Jobs's account differs on, and what the 1985 board vote record shows.

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The colorful NeXT logo displayed on the black cube of a NeXTstation computer

Paul Rand's Sixty-Thousand-Dollar Logo

The NeXT logo commission — what Rand delivered, the presentation format (a bound booklet, one option, take it or leave it), and what Jobs said about the result in interviews.

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A NeXTcube motherboard with dual processors, memory slots, and multiple chips mounted on a circuit board

The NeXTcube and the Web

Tim Berners-Lee wrote the first web server and browser on a NeXT cube at CERN in 1990 — what the machine was, what NeXTSTEP made possible, and what Jobs said about the software in the years after.

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Giant Luxo Jr. lamp statue and striped ball overlook the Hong Kong skyline

Pixar, Bought from Lucasfilm

The 1986 acquisition of the Graphics Group from Lucasfilm for five million dollars — what Jobs said he was buying, what Ed Catmull and John Lasseter were working on, and how his role evolved from funder to public voice.

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